BCG Matrix for Brand Portfolio Analysis

The matrix BCG is a popular brand management tool. Its logic assumes success in business is strongly linked to cash flow, which is a function of market share and market growth. The BCG matrix of MM4XL software analyzes the brand portfolio of a whole company. Each brand is displayed as a bubble on a map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and more.